Design Workshops for Teams

Let's help your league of superheroes fly even higher.

Looking for a fresh perspective on UX?
I've got you covered.

Navigating your digital transformation?
I'm here to help.

Want empathy as your new superpower?
Let's do it.

Design Workshops for Teams

Markets & technology keep changing, but people are always at the core. Robust, successful innovation is about understanding human nature.

I've spent my career on a quest for that understanding. My workshops distill the most powerful insights from acting, psychology, & over 16 years in human experience design to help you make stuff people love.

Warm regards,

Empathy for Design

When crafting a (digital) product, empathy trains our intuition for better design decisions. In this workshop, we listen with emotionpracticing techniques from acting, mindfulness, & behavioral science to connect with the people whom we seek to empower.

Design for Love: Storytelling for Sustainable Behavior Change

How many apps do we forget after a week? In this workshop, we design with emotion, empowering people to make meaningful change by helping them fall in love with your product or service. We'll start with the Love Story Canvas, combining science & art for compassionate persuasion.

Presenting Your Perfect Pitch

Whether you work in a squad, startup, or social enterprise, teamwork means pitching your ideas to other people. In this workshop, we speak with emotion, practice acting & storytelling techniques, and apply them to your unique story. Let's get your rocket ship off the ground!

It's Not A Lecture

You won't be just listening to me talk: workshops are about doing exercises and getting things done.

Wherever You Are

I'll come to you, whether at your offices or off-site, your conference or retreat. This works best face-to-face.

Custom Tailored for You
Let's discuss your objectives & co-create the workshop your participants need.


Let's Talk
Who are you, anyway?

Hi, I'm Brian Pagán, UX Coach & Founder of The Greatness Studio.

For over 16 years, I’ve designed everything from websites, to digital strategy, to award-winning IoT apps & blockchain services. And I've given workshops at companies & conferences in 9 countries.

What makes you different?

I bring my emotions to work - they're the key to our superpowers.

I hold a Professional Doctorate in User-System Interaction & a Master's in Industrial Psychology. And I can brew coffee in 6 different ways ☕

How many people can participate?

As many as you like!
But smaller = better: an ideal workshop group has 10-20 people.

IS it really custom tailored?

Absolutely yes! Every organization, event, and audience is different. Let's discuss your objectives & co-create the workshop your participants need.

Some of my talks & workshops from events

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"Thank you for the interesting workshop. I liked your metaphorical way of presenting, it clearly shows a different perspective of design thinking. Also, I really liked the ‘imaginary table’ game, acting approach indeed has its way to make a meaningful point in a pure, basic way. Full support to you and The Greatness Studio, stay great!"

Dunja Maslic Digital Solution Architect

“Brian helped our global Intelligence team to define its vision, manifesto, principles, transformation journey & enablers in a day and a half. Besides being responsible for the brilliant agenda, he kept the team motivated, energized and really productive with stellar moderation. The team was very impressed with Brian and we are looking forward to extend our cooperation."

Mario Coelho Chapter Lead Client Intelligence @ ING Global