All great change begins with taking action together.

Need to define your value proposition?
I'm here for you.

Want people to fall in love with your products?
I do, too.

Keen to make empathy your team's new superpower?
Let's do it.


Markets and technology keep changing, but people are always at the core. So robust, successful innovation is about understanding human nature.

I've spent my entire career on a quest for that understanding. And my workshops distill the most powerful insights from psychology, acting, and 15+ years in User Experience design to help you make stuff people love.


It's Not a Lecture

You won't be just listening to me talk: workshops are about doing exercises and getting things done.

Wherever You Are

I'll come to you, whether at your offices or off-site, your conference or retreat. This works best face-to-face.

Topic Areas

These are just a starting point. We'll discuss your objectives beforehand and co-create the workshop your participants need.

UX Strategy
  • Empathy as a Process for Digital Innovation
  • Design Humanism: The Future of User Experience
  • Making Stuff People Love: Design for Sustainable Engagement
UX Process
  • Storytelling for Design
  • The Double-Loop Cycle for UX in Agile
  • Empathy for Value Proposition Creation
UX Technique
  • User-Centered Design, Guerrilla Style
  • Persuasive Design for Habits: HOOK in Action
  • Design for Personality: Breathe Soul into Your Product


Let's Talk

Who are you, anyway?

Hi, I'm Brian Pagán, and I've been in User Experience for over 15 years.

I've failed and succeeded with everything from designing websites for SME's, to digital strategy for ad agencies, then award-winning mobile apps for Philips. And I've given workshops at companies, conferences, & universities in 6 countries.

What makes you different?

I don't leave my emotions at home - I bring them to work. That's what makes us human, and that's where our superpowers come from.

Besides UX, I'm also an actor and practice mindfulness. I use those tools to help you tap into the place where intellect & emotion meet and unlock your superpowers.

Plus, I hold a Professional Doctorate in User-System Interaction, as well as a Master's in Industrial Psychology.

How much does it cost?

Half-Day Workshop: from €2349
Full-Day Workshop: from €3999
(excl. VAT)

What factors into the price?

The workshop cost depends on the number of participants and any anticipated expenses like travel, accommodation, etc.

How many people can participate?

You can have as many participants as you like. But: the smaller, the better - an ideal workshop group has 10-20 people.

IS it really custom tailored?

Absolutely yes! Every organization or event is different. We'll discuss your objectives beforehand and co-create the workshop your participants need.

"Brian walks the talks when it comes to developing and implementing emotions in user experience design. He managed to influence a multidisciplinary team of technologies, data scientists, knowledge engineers and business managers, and unified their thinking in practical applications for professional and patient users."

Georgio Mosis Head of Innovation Management - Asia @ RGA
Brian Pagán - Founder of The Greatness Studio