Great change begins with us taking action together.
Looking for a fresh perspective on UX?
I've got you covered.
Navigating your digital transformation?
I'm here to help.
Want empathy as your new superpower?
Let's do it.
Markets and technology keep changing, but people are always at the core. So robust, successful innovation is about understanding human nature.
I've spent my entire career on a quest for that understanding. My workshops distill the most powerful insights from acting, psychology, & over 16 years in user experience design to help you make stuff people love.
It's Not a Lecture
You won't be just listening to me talk: workshops are about doing exercises and getting things done.
Wherever You Are
I'll come to you, whether at your offices or off-site, your conference or retreat. This works best face-to-face.
These are just a starting point. We'll discuss your objectives beforehand and co-create the workshop your participants need.
- Empathy for Digital Innovation
- The Future of User Experience
- Design for Sustainable Engagement
- Storytelling for Design
- Agile Design & Research
- Empathy for Value Proposition Creation
- Persuasive Design for Behavior Change
- User-Centered Design, Guerrilla Style
- Design for Emotional Connection
Who are you, anyway?
Hi, I'm Brian Pagán, UX Coach & Founder of The Greatness Studio.
For over 16 years, I've designed everything from websites to digital strategy, from award-winning health apps to blockchain services. And I've given workshops at companies & conferences in 8 countries.
What makes you different?
I bring my emotions to work - they're the key to our superpowers.
I hold a Professional Doctorate in User-System Interaction and a Master's in Industrial Psychology. And I can brew coffee in 6 different ways ☕
How many people can participate?
As many as you like!
But: the smaller, the better - an ideal workshop group has 10-20 people.
IS it really custom tailored?
Absolutely yes! Every organization, event, and audience is different. We'll discuss your objectives beforehand and co-create the workshop your participants need.
"Thank you for the interesting workshop. I liked your metaphorical way of presenting, it clearly shows a different perspective of design thinking. Also, I really liked the ‘imaginary table’ game, acting approach indeed has its way to make a meaningful point in a pure, basic way. Full support to you and The Greatness Studio, stay great!"
"Brian walks the talks when it comes to developing and implementing emotions in user experience design. He managed to influence a multidisciplinary team of technologies, data scientists, knowledge engineers and business managers, and unified their thinking in practical applications for professional and patient users."