Designing Products with Personality

Out of all the products and services we use, the ones that stick are the ones we fall in love with. And love goes deeper than just how someone looks. We fall in love with how someone behaves, how they talk to us, and how they make us feel. We fall in love with someone's personality.

How can we connect with people emotionally?

The Workshop

In this workshop, we explore how to breathe personality into a product or service, so people can fall in love with it. We design a system character, write content guidelines, visualize data so it resonates with our emotions, and present our work to each other.

How do we connect with people emotionally?

Get the Slides

Here are the slides on Slideshare.

Designing Products with Personality



Special thanks to Hester Bruikman!