Designing Products with Personality

Designing Products with Personality

How can we connect with people emotionally?

Out of all the products and services we use, the ones that stick are the ones we fall in love with. And love goes deeper than just how someone looks. We fall in love with how someone behaves, how they talk to us, and how they make us feel. We fall in love with someone's personality.

Giving things personality lets us engage with them on a deep, visceral level.

The Workshop

In this workshop, we explore how to breathe personality into a product or service, so people can fall in love with it. We design a system character, write content guidelines, visualize data so it resonates with our emotions, and present our work to each other.

How do we connect with people emotionally?

This workshop is for UX designers, entrepreneurs, developers, marketing professionals, and anyone who wants to build engaging relationships with people.

Get the Slides

Here are the slides on Slideshare.

Designing Products with Personality

Subscribe for A Discount

Subscribe now for a discount when the online course is ready for purchase!

References

 

Special thanks to Hester Bruikman!

Designing Meaningful Products

Understand what people really need and give it to them.

Too many products get made without considering what they really mean for the people who are supposed to use them. Thankfully, we have methods like Value Proposition Creation and Design Empathy to understand what people find valuable and why.

If our product isn’t meaningful for people, no amount of "great design" will make it successful.

The Workshop

In this workshop, we feel what other people feel, design an experiment, and create a simple MVP that you can use to test your assumptions.

What value do we bring to the relationship?

This workshop is for UX designers, entrepreneurs, developers, and anyone who wants to build engaging relationships with people.

Get the Slides

Here are the slides on SlideShare.

Subscribe for a Discount

Subscribe now for a discount when the online course is ready for purchase!

References

Other Materials

 

Special thanks to Hester Bruikman!

How to Make Stuff People LOVE

UX Design for Sustainable Engagement

A healthy relationship helps everyone involved in some meaningful way. The rhythm feels fluid, natural, and balanced. Interaction is personal, because participants listen actively and respond with emotion to each other. And the benefit endures, growing deeper over time.

When we create something, we start a relationship with whomever uses it. It's our responsibility to make it a healthy one.

These hallmarks of a healthy relationship are also the four key attributes of a sticky, i.e. sustainably engaging, product or service.

The Ladder of Sustainable Engagement

The Ladder of Sustainable Engagement is a framework for crafting products & services that provide meaningful value, have a balanced rhythm, embody an emotional personality, and endure over time.

Get the Slides

Here are the slides on SlideShare.

Making Stuff People Love

Check Out the Online Course

The course is live on Udemy! Click here to check it out. 

How to Make Stuff People LOVE

References

Further Reading

Special thanks to Hester Bruikman!