Creative Empathy

Creative Empathy

Creative Empathy helps you connect with people’s deepest needs. And since it’s a process-agnostic toolkit, it works for any creative project.

The Creative Empathy Field Guide

The Creative Empathy Field Guide book cover

The field guide covers core concepts, practical techniques, real-life examples, and strategies to avoid common empathy pitfalls.

Free Tools

Brian Pagán

Brian Pagán, Founder of The Greatness Studio

Brian teaches Creative Empathy at conference workshops and in-company trainings. And this toolkit represents his work on synthesizing ideas from theater, psychology, and design since 2013.

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Go Deeper

The World Deserves Your Greatness

With everything we create, we lay a brick in our global tribe’s collective home. So let’s build a home we can all thrive in!

Icon representation of a megaphone with a speech bubble containing a red heart - spreading love, Creative Empathy