UX Design Consulting

Let's help people fall in love with your products & services.

Need a clear product vision?
I can help.

Want to inspire healthy behavior change?
So do I.

Ready to make stuff people fall in love with?
Let's rock & roll.

UX Design Consulting

Sustainable change requires a deep, healthy relationship between your digital product & the people whom it empowers. But love takes time to get right.

For over 16 years, I’ve designed everything from websites, to digital strategy, to award-winning IoT apps & blockchain services. We work with innovators like you to build socially-responsible products & services with techniques from psychology, acting, and human experience design.

Warm regards,

I work (mostly) remote, with teams who empower people to live safer, healthier, & happier lives.

Here are some ways I can help you:

Content & Experience Strategy

Whether Bach or Beyoncé, a choir sings with one voice. And each person on a product team should be able to contribute their own unique voice towards the same narrative & vision: unified, not uniform.

Design for Behavior Change

Humans are creatures of habit; we stick with the things we love most. If your product makes people's lives meaningfully better, we can employ storytelling & persuasive design to help people fall in love with it.

Rapid Interactive Prototyping

Show always beats tell. And we learn best when we give people artifacts to touch & interact with. From low-fi to high-fi prototypes, paper to Axure, I can help you bring your concept to life for customers & stakeholders.


Let's Talk
Who are you, anyway?

Hi, I'm Brian Pagán, founder of The Greatness Studio. I've been in human experience design since 2001.

Since then, I've failed & succeeded with everything from websites to digital strategy, from IoT mobile apps to blockchain services & value proposition creation.

What makes you different?

I bring my emotions to work - they're the key to our superpowers.

I hold a Professional Doctorate in User-System Interaction & a Master's in Industrial Psychology. And I can brew coffee in 6 different ways ☕


🖼️ Peruse my Portfolio (PDF)

📜 Check out my CV (PDF)

↗️ Browse my blog


I specialize in content-centric design for narrative-driven human experiences. Read about my playbook here.

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"Brian is a passionate professional who has produced impressive results, and I imagine has left a mark on everyone he has worked with. He's inspirational, a natural leader who brings forth not only a strong vision, and a hands-on attitude to the table, but also an infectious energy that binds a team together. He has an eye for critique and his invaluable remarks often enrich designers' perspectives and their designs."

Omna Toshniwal UX Strategist & Researcher @ Vanbex | Etherparty

"When Brian started as lead designer of the team it became clear how all the features we were developing could be glued together in one easy and intuitive application. Brian took ownership where needed and his enthusiasm went viral. He is an excellent presenter and always in for a good laugh."

Freddy Buskens Agile Scrum Master & Web Developer @ Philips