Great design gives products meaning, rhythm, personality, & endurance.

Need to define your vision & strategy?
I can help.

Eager to give shape to your value proposition?
I am, too.

Want people to fall in love with your digital products?
Let's rock & roll.


For our products to succeed, people have to fall in love with them. And true love can only come from a healthy relationship.

I use psychology, acting techniques, & user experience design to help people fall in love with your digital products. Over the last 15 years, I've lead design teams and designed websites for SME's, digital strategy for ad agencies, & award-winning mobile apps for Philips.

Now, I work on-location or remotely with teams that make positive impact on people's lives, health, & safety. Are you ready to make stuff people love?

Best regards,

Team Coaching

Everyone has hidden talents; great things happen when we bring those to the surface.

Experience Strategy

Whether Bach or Beyoncé, a choir sings with one voice. And each person on a product development team should contribute their unique voice towards the same vision: unified, not uniform.

Rapid Prototyping

Show always beats tell. From low-fi to high-fi; from role playing to an Axure demo, I can help you show your concept to customers & stakeholders.


Let's Talk

Who are you, anyway?

Hi, I'm Brian Pagán, founder of The Greatness Studio. I've been in User Experience since 2001.

Since then, I've failed & succeeded with everything from websites to digital strategy, from connected mobile apps to value proposition creation.

What makes you different?

We'll use techniques from acting & psychology to help you unlock your (team's) superpowers.

I don't leave my emotions at home - I bring them to work. That's what makes us human and the key to our superpowers. And I hold a Professional Doctorate in User-System Interaction, as well as a Master's in Industrial Psychology.


My design portfolio highlights my favorite work.
See it here.


My design playbook is based on a framework I call The Ladder of Sustainable Engagement.
Read about it here.

“Brian helped our global Intelligence team to define its vision, manifesto, principles, transformation journey & enablers in a day and a half. Besides being responsible for the brilliant agenda, he kept the team motivated, energized and really productive with stellar moderation. The team was very impressed with Brian and we are looking forward to extend our cooperation."

Mario Coelho Chapter Lead Client Intelligence @ ING Global

"When Brian started as lead designer of the team it became clear how all the features we were developing could be glued together in one easy and intuitive application. Brian took ownership where needed and his enthusiasm went viral. He is an excellent presenter and always in for a good laugh."

Freddy Buskens Agile Scrum Master & Web Developer @ Philips