Coaching for Designers

Hey there, friend!
Let’s get through this together.

Taking your next career step?
I can help.

Looking for a sparring partner?
Bring it on.

Leading a team for the first time?
I’ve got your back.

Coaching for Designers

For us creatives, growing professionally can be a challenge. As a freelancer, you’re on your own; in an agency, you’re too busy; and in a company, the politics are daunting.

For 19 years, I’ve worked freelance, for agencies, and client-side. I’ve faced plenty of obstacles and made my share of mistakes, often alone. Whether you have an immediate goal, or could use some longer term support, let's unlock your superpowers together.

Coaching Options

Strategy Session

We’ll spend 90 minutes together, discussing your goals and making an action plan to get you there. Afterwards, I’ll send you some useful resources and, where appropriate, put you in touch with people who could potentially help.

A Strategy Session is great to:

  • Get feedback on work or a presentation
  • Prepare for your next job interview
  • Orient yourself in the world of UX

Coaching on Demand

We’ll start with a Strategy Session to discuss your objectives & action plan. From there, I’ll be the UX angel on your shoulder. With two 60-minute calls each month, we’ll check in and address new challenges as they arise.

👉🏼 If you’d like coaching for your team, let’s discuss what works best for you & your superheros.

Coaching on Demand is great to:

  • Prepare to run workshops & design sprints
  • Formulate your design vision & process
  • Level-up into strategy or leadership


👋🏼 Let’s Talk

What People Say

"Creativity, extensive knowledge, endless curiosity, and long time experience in the field, make Brian not just a great team leader but also a very valuable mentor. He is a complete design professional, but what makes him truly special is the ability to pair his deep knowledge with a warm, positive and team oriented attitude."
Chiara Vercesi

Chiara Vercesi

Digital Illustrator & Art Director

"For me, Brian has been more of a mentor/coach than my own teachers during my studies have been. The level of information he manages to put inside one’s head without ever losing patience or vigor is miraculous. Even towards high-level stakeholders, he manages to communicate a clear understandable story which everyone buys into."
Tom Reinhoudt

Tom Reinhoudt

Senior UX Designer

"Brian is many things to me. He is a mentor, a friend, a brother, and a partner in trying to make the world a more Good place. Words that directly come to mind when I think of him are: honest and open, compassionate, perceptive, dangerously intelligent, loving. What else could you want from a UX guru?"
Hector Pahaut

Hector Pahaut

Social Designer

Frequently Asked Questions

Who are you, anyway?

Hi, I'm Brian Pagán, founder of The Greatness Studio. I've been in human experience design since 2001.

Since then, I've failed & succeeded with everything from websites to digital strategy, from IoT mobile apps to blockchain services & value proposition creation.

How much does it cost?

Personal Strategy Session (call): € 149
Coaching on Demand: € 420 per quarter
(prices excl. VAT)

Rates for Team Coaching will be tailored to your specific needs.

What makes you different?

Emotion drives my work: it's the key to our creative superpowers.

I hold a Professional Doctorate in UX Design & a Master's in Industrial Psychology. And I know six ways to brew coffee ☕

What if I have questions in between sessions?

As a community member, I’m your personal UX person. You have unlimited access to me, and the rest of our community, via e-mail & text.