Tilburg University – Empathy for Design

Hey Rockstar,

Thanks for attending my guest lecture. I hope you enjoyed it!

All the goodies are down below.

Have a great day & feel free to get in touch with any questions or feedback.

Stay classy, 😉
Brian

Get the Slides

Empathy for Design - Tilburg University

How to Make Stuff People Love

The Ladder of Sustainable Engagement illustrates a humanist perspective on UX design.

The Ladder of Sustainable Engagement

References

 

Special thanks to Hester Bruikman!

Empathy for Product Design

Thanks for Attending!

I hope you had as much fun attending the workshop as I had giving it. Thank you for attending, and thanks to Berkay and UXify Eindhoven for bringing us together.

Let's go make stuff people love!

Have a great day,
Brian

Downloads

Get the Slides

Here are the slides on SlideShare.

Empathy for Product Design

40% Discount on Our Online Course

As a workshop participant, you get a 40% discount to explore the Ladder of Sustainable Engagement in our Udemy online course.

References

 

Special thanks to Hester Bruikman!

Designing Products with Personality

Designing Products with Personality

How can we connect with people emotionally?

Out of all the products and services we use, the ones that stick are the ones we fall in love with. And love goes deeper than just how someone looks. We fall in love with how someone behaves, how they talk to us, and how they make us feel. We fall in love with someone's personality.

Giving things personality lets us engage with them on a deep, visceral level.

The Workshop

In this workshop, we explore how to breathe personality into a product or service, so people can fall in love with it. We design a system character, write content guidelines, visualize data so it resonates with our emotions, and present our work to each other.

How do we connect with people emotionally?

This workshop is for UX designers, entrepreneurs, developers, marketing professionals, and anyone who wants to build engaging relationships with people.

Get the Slides

Here are the slides on Slideshare.

Designing Products with Personality

Subscribe for A Discount

Subscribe now for a discount when the online course is ready for purchase!

References

 

Special thanks to Hester Bruikman!

Designing Meaningful Products

Understand what people really need and give it to them.

Too many products get made without considering what they really mean for the people who are supposed to use them. Thankfully, we have methods like Value Proposition Creation and Design Empathy to understand what people find valuable and why.

If our product isn’t meaningful for people, no amount of "great design" will make it successful.

The Workshop

In this workshop, we feel what other people feel, design an experiment, and create a simple MVP that you can use to test your assumptions.

What value do we bring to the relationship?

This workshop is for UX designers, entrepreneurs, developers, and anyone who wants to build engaging relationships with people.

Get the Slides

Here are the slides on SlideShare.

Subscribe for a Discount

Subscribe now for a discount when the online course is ready for purchase!

References

Other Materials

 

Special thanks to Hester Bruikman!