Make Things with Love – Greenchoice 2024

Working in a customer-centric way means sharing love. Here are some tools to help anyone make things with love.

Love connects us with our customers, like everything else.

Workshop: Make Things with Love

Remotely Live from Playa del Carmen, Mexico: 25 January 2024

Why should we make things with love? And if we choose to, what does that even look like? In this workshop, we get curious about our customers. We map characters for each segment. And we cover some quick tips for validating our assumptions.


Make Things with Love - Greenchoice 2024 - Cover Slide

👉 Download the slides here (PDF)

Character Map

Lean Validation Cheat Sheet


Creative Empathy

Creative Empathy Logo - An icon lightbulb with a shining heart inside

Creative Empathy is a toolkit for connecting with people’s deepest needs in any creative project.

Learn More 💚