Empathic Co-Creation for Meaningful Startups – SiR Intergov 2023

Empathic co-creation for meaningful startups can surface people’s deepest needs while allowing them to help us serve them better.

The most meaningful innovations are the ones we build together.

Workshop: Empathic Co-Creation for Meaningful Startups

Startups in Residence InterGov
30 March 2023, 13:30 – 15:30, Den Haag, The Netherlands

During this workshop, we combine Creative Empathy and co-creation techniques and apply them to your innovation process. These techniques help startups to:

  • Find product-market fit
  • Inspire healthy behavior change
  • Innovate in meaningful ways
  • Empower people, not exploit them

We flow between discussing key concepts to practicing a selection of tools & techniques to your real work. And by the end of our workshop, each team should have a Character Map for their key customer, learning goals to test their assumptions, and an action plan for co-creating with real people.


  • Busting some myths about empathy
  • The updated Eindhoven Empathy Model
  • The Empathic Design Process
  • Daria Nepriakhina’s interviewing technique


  • Do a brief guided meditation
  • Check-in as a team
  • Create a character map
  • Map our assumptions
  • Distill learning goals
  • Practice empathic interviewing
  • Free-write for emotional connection
  • Generate an action plan for co-creation


  • Founders
  • Designers
  • Engineers
  • Researchers
  • Entrepreneurs
  • Product Managers
  • Marketing Leaders


Cover slide for Empathic Co-Creation for Meaningful Startups -Sir Intergov 2023

👉 Download the slides here (PDF)

Character Map Canvas (PDF)

Ethical Design Checklist (PDF)


Special Thanks

Thank you Daria Nepriakhina!

The Creative Empathy Field Guide

The Creative Empathy Field Guide
The Creative Empathy Field Guide is available as an e-book or paperback.

Whether building a product or a business, The Creative Empathy Field Guide can help you infuse empathy to any creative process.