Creative Empathy for Startups – SiR Intergov 2022

The most meaningful innovations address society’s deepest needs. And Creative Empathy can help startups discover those needs.

Creative Empathy helps us discover society’s deepest needs.

Interactive Session: Creative Empathy for Startups

Startups in Residence InterGov 5
28 April 2022, 15:30 – 17:00 UTC+2

This interactive session demystifies empathy as a skill. And empathy is great for startups, because it can help us:

  • Find product-market fit
  • Achieve healthy behavior change
  • Inspire sustainable engagement
  • Innovate in meaningful ways

We start with core concepts and examples. Then we practice some practical Creative Empathy techniques. Finally, we close with a micro-workshop and group discussion.


  • The process
  • How it works
  • Some techniques and examples


  • Examine a fictitious case
  • Simulate field observation
  • Conduct emotional recall
  • Make design recommendations
  • Discuss


  • Founders
  • Designers
  • Engineers
  • Researchers
  • Entrepreneurs
  • Product Managers
  • Marketing Leaders


Creative Empathy for Startups - SiR Intergov 2022 - Slides

👉 Download the slides here (PDF)

Character Map Canvas (PDF)

Ethical Design Checklist (PDF)


Special Thanks

Thank you Daria Nepriakhina!

The Creative Empathy Field Guide

The Creative Empathy Field Guide
The Creative Empathy Field Guide is available as an e-book or paperback.

Whether building a product or a business, The Creative Empathy Field Guide can help you infuse empathy to any creative process. It’s a practical toolkit available in paperback or Bookboon e-book.