Most startups fail for lack of product-market fit. Creative Empathy helps us achieve that fit by surfacing people’s real needs.
Workshop: Creative Empathy for Startups
3 November 2022, 16:00 – 17:30 UTC+2
This workshop demystifies empathy as a skill. We discuss how empathy can help startups and practice some Creative Empathy techniques.
- Kouprie & Sleeswijk Visser, F (2009) A framework for empathy in design
- The Top 12 Reasons Startups Fail, CB Insights 2021
- María Elena López Reyes on ResearchGate.net
The Creative Empathy Field Guide
Whether building a product or a business, The Creative Empathy Field Guide can help you infuse empathy to any creative process.