I’m trying to figure something out, but I need your help.
Hypothesis: A Business is Truly Sustainable If…
1. Their Value Proposition is Meaningful
Whatever they produce makes the world healthier & happier.
2. Their Growth has Boundary Conditions
They design & follow measurable limits to their growth & growth rates.
3. Their Stakes & Benefits are Connected
Anyone who is affected by their work also benefits in meaningful ways.
4. Their Value Exchange is Fair & Equitable
Their prices are enough to sustain them, without exploiting their customers.
Check out this slide deck with my thoughts on this and how I arrived at this hypothesis 😃
👉 Download the slides here (PDF)
To Hester Bruikman, MariaGiulia Benato, & Sherin Wafaai: thank you for your help in inspiring and shaping this framework! 😃
I Need Your Help
Thoughts? Let’s talk and figure it out together. 👇🏼