IdeaHackers 2021 – Creative Empathy for Startups

The most meaningful innovations address our deepest needs. Creative Empathy helps startups discover those deep needs. That helps us achieve product-market fit, foster healthy behavior change, and inspire sustainable loyalty.

Creative Empathy helps startups discover people’s deepest needs.

Interactive Session: Creative Empathy for Startups

Startups in Residence InterGov III at IdeaHackers
29 June 2021, 15:30 – 17:15 UTC+2

This interactive session demystifies empathy as a skill. And we cover practical techniques to deploy Creative Empathy for their startup or new venture.

First, we look at core concepts and review examples. Then, we practice some simple Creative Empathy techniques. And we close with a group discussion.

Theory

  • The process behind it
  • How it works
  • Some techniques and examples

Practice

  • Examine a fictitious case
  • Simulate field observation
  • Conduct emotional recall
  • Make design recommendations
  • Discuss

Audience

  • Founders
  • Designers
  • Engineers
  • Researchers
  • Entrepreneurs
  • Product Managers
  • Marketing Leaders

Downloads

👉 Download the slides here (PDF)

Character Map Canvas (PDF)

Ethical Design Checklist (PDF)

The Creative Empathy Field Guide

Whether we’re writing a play, designing a product, or building a business, The Creative Empathy Field Guide is your practical toolkit for applying empathy to any creative process. Plus it’s available in paperback, or an e-book at Bookboon.com.

The Creative Empathy Field Guide
The Creative Empathy Field Guide is available as an e-book or paperback.

References

Special Thanks

Thank you Daria Nepriakhina!

Creative Empathy

Spreading Love with Creative Empathy: Icon of a green heart inside a speech bubble, coming out of a bullhorn

Creative Empathy is a toolkit for connecting with people’s deepest needs in any creative project.

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