Creative Empathy for Startups – IdeaHackers 2021

The most meaningful innovations address our deepest needs. Creative Empathy helps startups discover those deep needs. That helps us achieve product-market fit, foster healthy behavior change, and inspire sustainable loyalty.

Creative Empathy helps startups discover people’s deepest needs.

Interactive Session: Creative Empathy for Startups

Startups in Residence InterGov III at IdeaHackers
29 June 2021, 15:30 – 17:15 UTC+2

This interactive session demystifies empathy as a skill. And we cover practical techniques to deploy Creative Empathy for their startup or new venture.

First, we look at core concepts and review examples. Then, we practice some simple Creative Empathy techniques. And we close with a group discussion.


  • The process behind it
  • How it works
  • Some techniques and examples


  • Examine a fictitious case
  • Simulate field observation
  • Conduct emotional recall
  • Make design recommendations
  • Discuss


  • Founders
  • Designers
  • Engineers
  • Researchers
  • Entrepreneurs
  • Product Managers
  • Marketing Leaders


👉 Download the slides here (PDF)

Character Map Canvas (PDF)

Ethical Design Checklist (PDF)

The Creative Empathy Field Guide

The Creative Empathy Field Guide
The Creative Empathy Field Guide is available as an e-book or paperback.

Whether building a product or a business, The Creative Empathy Field Guide can help you infuse empathy to any creative process.


Special Thanks

Thank you Daria Nepriakhina!

Creative Empathy

Creative Empathy Logo - An icon lightbulb with a shining heart inside

Creative Empathy is a toolkit for connecting with people’s deepest needs in any creative project.

Learn More 💚