Creative Empathy for Meaningful UX – Gofore 2021

Meaningful human experiences address our deepest needs. And Creative Empathy helps us discover those needs.

So while it can seem mysterious or magical, empathy is more like a muscle. That’s why anyone, including you, can train and develop it!

Creative Empathy is our backstage pass to each other’s subconscious experience.

Interactive Session: Creative Empathy for Meaningful UX

Gofore Designers’ Talks
Streaming Live: 27 May 2021, 14:00 – 14:55 UTC+3

This interactive session demystifies empathy as a skill. And we cover practical techniques anyone can use to deploy Creative Empathy for Meaningful UX.

First, we look at core concepts and review an example case. Then, we practice a simple empathy technique. Finally, we close with a group discussion.

Theory

  • The process behind it
  • How it works
  • Some techniques and examples

Practice

  • Examine a Gofore case
  • Conduct free-written recall
  • Make design recommendations
  • Discuss

Audience

  • Designers
  • Researchers
  • Engineers
  • Product Managers
  • Marketing Leaders
  • Anyone who develops products & services (at Gofore 😉)

Downloads

Creative Empathy for Meaningful UX with Gofore

👉 Download the slides here (PDF)

Character Map Canvas (PDF)

Ethical Design Checklist (PDF)

The Creative Empathy Field Guide

The Creative Empathy Field Guide
The Creative Empathy Field Guide is available as an e-book or paperback.

Whether building a product or a business, The Creative Empathy Field Guide can help you infuse empathy to any creative process. It’s a practical toolkit available in paperback or Bookboon e-book.

References

Creative Empathy

Creative Empathy Logo - An icon lightbulb with a shining heart inside

Creative Empathy is a toolkit for connecting with people’s deepest needs in any creative project.

Learn More 💚