Gofore 2021 – Creative Empathy for Meaningful UX

Meaningful human experiences address our deepest needs. And Creative Empathy helps us discover those needs.

So while it can seem mysterious or magical, empathy is more like a muscle. That’s why anyone, including you, can train and develop it!

Creative Empathy is our backstage pass to each other’s subconscious experience.

Interactive Session: Creative Empathy for Meaningful UX

Gofore Designers’ Talks
Streaming Live: 27 May 2021, 14:00 – 14:55 UTC+3

This interactive session demystifies empathy as a skill. And we cover practical techniques anyone can use to deploy Creative Empathy for Meaningful UX.

First, we look at core concepts and review an example case. Then, we practice a simple empathy technique. Finally, we close with a group discussion.

Theory

  • The process behind it
  • How it works
  • Some techniques and examples

Practice

  • Examine a Gofore case
  • Conduct free-written recall
  • Make design recommendations
  • Discuss

Audience

  • Designers
  • Researchers
  • Engineers
  • Product Managers
  • Marketing Leaders
  • Anyone who develops products & services (at Gofore 😉)

Downloads

Creative Empathy for Meaningful UX with Gofore

👉 Download the slides here (PDF)

Character Map Canvas (PDF)

Ethical Design Checklist (PDF)

The Creative Empathy Field Guide

Whether we’re writing a play, designing a product, or building a business, The Creative Empathy Field Guide is your practical toolkit for applying empathy to any creative process. Plus it’s available in paperback, or an e-book at Bookboon.com.

The Creative Empathy Field Guide
The Creative Empathy Field Guide is available as an e-book or paperback.

References

Creative Empathy

Spreading Love with Creative Empathy: Icon of a green heart inside a speech bubble, coming out of a bullhorn

Creative Empathy is a toolkit for connecting with people’s deepest needs in any creative project.

Learn More 💚