Creative Empathy for UX Research – UXinsight 2020

UXinsight Festival 2020
Streaming Live: 14 September 2020, 16:30 – 17:15 UTC+2

Research is scientific, but there’s an art to it as well.

Interactive Session

The greatest innovations address our deepest needs, and empathy is the key to discovering them. And while it can seem mysterious or magical, empathy is more like a muscle: we can train and develop it.

This interactive session demystifies creative empathy and gives you practical techniques you can deploy for UX research. We’ll look at core concepts, practice a simple creative empathy technique, and you’ll have the opportunity to present your work to the group for discussion.


  • The process behind Creative Empathy 
  • How Creative Empathy works
  • Some examples of Creative Empathy techniques


  • Take a fictional research case
  • Conduct free-written recall
  • Make recommendations
  • Discuss


COVER Creative Empathy for UX Research - UXinsight 2020

👉 Download the slides here (PDF)

Character Map Canvas (PDF)

Ethical Design Checklist (PDF)

UXinsight UXR Community

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