The Creative Empathy Field Guide – The Greatness Studio

Finally, it’s real! The contract is signed, and the work has begun on our first book with Bookboon. The Creative Empathy Field Guide is scheduled to drop as an ebook in December 2020.

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Synopsis

The greatest innovations address our deepest needs, and creative empathy is the key to discovering them. And while empathy seems like magic, it’s more like a muscle. We can train and develop it.

Whether we’re writing a play, designing a product, or building a business, The Creative Empathy Field Guide provides a simple toolkit for applying empathy to our creative process.

It examines core concepts and covers practical techniques to facilitate empathy in ourselves and teams. The guide features real-life examples and concludes with strategies to avoid common empathy pitfalls.

Part One: Creative Empathy & Its Benefits

Chapter 1: Understand Human Experience
Chapter 2: Create Meaningful Things
Chapter 3: Create Sustainable Things

Part Two: How Creative Empathy Works

Chapter 4: The Four-Phase Process
Chapter 5: Empathy is for Everyone

Part Three: Increasing Empathic Ability

Chapter 6: Develop Your Emotional Vocabulary
Chapter 7: Practice Mindfulness
Chapter 8: Train as An Actor
Chapter 9: Experience Life Fully

Part Four: Increasing Proximity

Chapter 10: Get Out of The Office
Chapter 11: Simulate People’s Context
Chapter 12: Eat Your Own Dog Food
Chapter 13: Play the Role
Chapter 14: Become Your Customer

Part Five: Creative Empathy for Teams

Chapter 15: Nurture Psychological Safety
Chapter 16: Create Relatable Characters
Chapter 17: Tell Compelling Stories
Chapter 18: Include Your Team
Chapter 19: Hire Your Customer

Part Six: Final Thoughts

Chapter 20: Empathy Pitfalls and How to Avoid Them
Chapter 21: Go Forth and Create

Synopsis

Table of Contents