The Creative Empathy Field Guide - The Greatness Studio

The greatest innovations address our deepest needs, and creative empathy is the key to discovering them. And while empathy seems like magic, it’s more like a muscle. We can train and develop it.

Whether we’re writing a play, designing a product, or building a business, T he Creative Empathy Field Guide provides a simple toolkit for applying empathy to our creative process.

It examines core concepts and covers practical techniques to facilitate empathy in ourselves and teams. The guide features real-life examples and concludes with strategies to avoid common empathy pitfalls.

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The Creative Empathy Field Guide is available at Bookboon.

Part One: Creative Empathy & Its Benefits

Chapter 1: Understanding Human Experience
Chapter 2: Product-Market Fit
Chapter 3: Sustainable Innovation

Part Two: How Creative Empathy Works

Chapter 4: The Empathic Design Process
Chapter 5: The Eindhoven Empathy Model

Part Three: Increasing Empathic Ability

Chapter 6: Develop Your Emotional Vocabulary
Chapter 7: Practice Mindfulness
Chapter 8: Train as An Actor
Chapter 9: Experience Life Fully

Part Four: Increasing Proximity

Chapter 10: Get Out of The Office
Chapter 11: Simulate People’s Context
Chapter 12: Eat Your Own Dog Food
Chapter 13: Play the Role
Chapter 14: Become Your Customer

Part Five: Creative Empathy for Teams

Chapter 15: Nurture Psychological Safety
Chapter 16: Create Relatable Characters
Chapter 17: Tell Compelling Stories
Chapter 18: Include Your Team
Chapter 19: Hire Your Customer

Part Six: Final Thoughts

Chapter 20: Empathy Pitfalls and How to Avoid Them
Chapter 21: Go Forth and Create

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Creative Empathy

Creative Empathy is a process-agnostic toolkit for connecting with people’s deepest needs in any creative project.

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Table of Contents

Creative Empathy