The Creative Empathy Field Guide

The greatest innovations address our deepest needs, and creative empathy is the key to discovering them. And while empathy seems like magic, it’s more like a muscle. We can train and develop it.

Whether we’re writing a play, designing a product, or building a business, The Creative Empathy Field Guide provides a simple toolkit for applying empathy to our creative process.

It examines core concepts and covers practical techniques to facilitate empathy in ourselves and teams. The guide features real-life examples and concludes with strategies to avoid common empathy pitfalls. 

The Creative Empathy Field Guide
The Creative Empathy Field Guide is available at Bookboon.

Table of Contents

Part One: Creative Empathy & Its Benefits

  • Chapter 1: Understanding Human Experience
  • Chapter 2: Product-Market Fit
  • Chapter 3: Sustainable Innovation

Part Two: How Creative Empathy Works

  • Chapter 4: The Empathic Design Process
  • Chapter 5: The Eindhoven Empathy Model

Part Three: Increasing Empathic Ability

  • Chapter 6: Develop Your Emotional Vocabulary
  • Chapter 7: Practice Mindfulness
  • Chapter 8: Train as An Actor
  • Chapter 9: Experience Life Fully

Part Four: Increasing Proximity

  • Chapter 10: Get Out of The Office
  • Chapter 11: Simulate People’s Context
  • Chapter 12: Eat Your Own Dog Food
  • Chapter 13: Play the Role
  • Chapter 14: Become Your Customer

Part Five: Creative Empathy for Teams

  • Chapter 15: Nurture Psychological Safety
  • Chapter 16: Create Relatable Characters
  • Chapter 17: Tell Compelling Stories
  • Chapter 18: Include Your Team
  • Chapter 19: Hire Your Customer

Part Six: Final Thoughts

  • Chapter 20: Empathy Pitfalls and How to Avoid Them
  • Chapter 21: Go Forth and Create

Creative Empathy

Icon representation of a megaphone with a speech bubble containing a red heart - spreading love, Creative Empathy

Creative Empathy is a process-agnostic toolkit for connecting with people’s deepest needs in any creative project.

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