Arab Innovation Summit 2020 – Behavioral Design for Sustainable Habits

Ritz Carlton
14 & 15 April 2020, Cairo, Egypt

The most meaningful innovations empower people to create sustainable habits that improve their lives.

Behavioral Design for Sustainable Habits

The biggest make-or-break factor for innovation is human behavior. And the most meaningful innovations empower people to create sustainable habits that improve their lives. This talk covers a simple empathy tool for understanding what drives people’s behavior, as well as a design framework for creating habit-forming technology. We’ll discuss examples of these techniques in action and how to use them in helpful, not harmful ways.

How to Design for Sustainable Habits

Tech innovations often succeed or fail because of human behavior. In this workshop, we’ll practice actionable techniques for designing habit-forming technology. After a brief introduction, we’ll cover a simple empathy techniques to “get into” the heads and hearts of the people for whom you’re designing. Then, we’ll discuss a behavioral design framework for creating (digital) products & services that empower people to form sustainable habits. We can apply these techniques to whatever product you’re working on now, and you’ll receive free tools to take these techniques with you. 

Downloads

HOOK Model Canvas (PDF)

Character Map Canvas

Ethical Design Checklist

References


Special thanks to Ghada Alaa Hamdy, Rasha Tantawy, and Hester Bruikman-Pagán!