UX Insight 2020 – Acting Techniques for Empathic Interviewing

UX Insight 2020 Conference Workshop

Research is scientific, but there’s an art to it as well.

More than ever, people search for meaningful experiences to address their latent needs & emotions. But standard methods often stop just short of this depth of understanding. Since actors connect with human emotion through empathy, what if we would do the same to understand people’s needs?

Key Takeaways

In this workshop, we’ll explore the artistic, creative side of interviewing using techniques from theatre & film acting.

Core Concepts

  • Design Empathy Framework: Four Phases
  • Eindhoven Empathy Model (E=AP)

Practical Exercises

  • Emotional literacy
  • Body awareness
  • Centering
  • Nonjudgmental observation
  • Emotional personalization


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Journey Map Canvas (PDF)

Character Map Canvas (PDF)

Core Concepts

I wrote a brief overview of the key concepts behind creative empathy.
Click here to check it out.


Special Thanks

Thank you, Hester Bruikman-Pagán for co-creating this with me! And thanks to Kika Fuenzalida for the original cover illustration.