Human experience design has moved beyond products that are simply functional. People expect products that address their emotional needs, as well as their functional needs.
People look for products they can fall in love with, from us or from our competitors.
In this master class, participants learn 10 emotional needs that contribute to a product love experience and methods for designing digital products that address those needs. Tamara and Brian share their personal stories of creating products humans love.
ProfsoUX 2019: The Art & Science of Product Love – Master Class
3 March 2019, ProfsoUX Conference, St. Petersburg, Russia
Downloads
Slides
Touch here for Tamara’s slides (по-русски)
Touch here for Brian’s slides (in English)
References
- Shoes, Cars, & Other Love Stories – Beatriz Russo
- Computers as Theatre, 2nd Edition – Brenda Laurel
- Poetics – Aristotle
- Hooked – Nir Eyal
- Forget about UX for a while – Hester Bruikman-Pagán
Special thanks to Hester Bruikman-Pagán