Social UX 2018 – Design for Love

Social UX: Help your customers fall in love with your product
26 September 2018, Social Impact Factory, Utrecht

How many apps do you forget after a week? How many have changed your life in a meaningful way? And what's the difference? Our answer is love!

We humans stick with the products & people whom we love. This talk looks at how empathy & storytelling help us build love-worthy products that empower people to do things they couldn’t do before.

Anniversary Slide via
❤️ photo via Anoushka Scholten (


Love Story Canvas (PDF)


👉 Download the slides here (PDF)

Design for Love: Storytelling for Sustainable Behavior Change


As part of this talk, Brian ran a micro-workshop with Yaroslav Derevianko, Founder & CEO of bamvélo.

Social UX 2018 via Zita Dousa



Special thanks to Hester Bruikman-Pagán