Social UX: Help your customers fall in love with your product
26 September 2018, Social Impact Factory, Utrecht
How many apps do you forget after a week? How many have changed your life in a meaningful way? And what’s the difference? Our answer is love!
We humans stick with the products & people whom we love. This talk looks at how empathy & storytelling help us build love-worthy products that empower people to do things they couldn’t do before.
As part of this talk, Brian ran a micro-workshop with Yaroslav Derevianko, Founder & CEO of bamvélo.
- The International Pastime – Computer Drama
- Shoes, Cars, & Other Love Stories – Beatriz Russo
- Computers as Theatre, 2nd Edition – Brenda Laurel
- Poetics – Aristotle
- Hooked – Nir Eyal
- Forget about UX for a while – Hester Bruikman-Pagán
Special thanks to Hester Bruikman-Pagán