ProfsoUX 2018 – Sustainable Habits for Love

ProfsoUX 2018
14 & 15 April 2018, St. Petersburg, Russia

Out of all the apps on your smartphone, how many do you use every day? How many have you continued to use after the first week?

Out of all the products and services we use, the ones that stick are the ones we’ve built habits around using. This talk covers Nir Eyal's HOOK model and how we can use it to design meaningful products & services people can fall in love with.


Спасибо ProfsoUX & Stas Fomin for recording Brian's closing keynote!

📽️ Watch the video here.

Brian at ProfsoUX 2018


HOOK Model Canvas (PDF)

Character Map Canvas (PDF)


👉 Click here for the slides (PDF).

Love is a Habit



Special thanks to Julia Malyk, Julia Kryuchkova, Yuri Solonitsyn, & Hester Bruikman-Pagán!