Sustainable Habits for Love – ProfsoUX 2018

The apps & services we keep using are the ones we love. And love is a habit, so let’s design around sustainable habits for love!

Out of all the apps on your smartphone, how many have you continued to use after the first week?

Closing Keynote – Sustainable Habits for Love

ProfsoUX 2018
14 & 15 April 2018, St. Petersburg, Russia

This talk covers Nir Eyal’s HOOK model and how we can use it to design meaningful products & services people can fall in love with. Empower people, never exploit them!

Video

Спасибо ProfsoUX & Stas Fomin for recording Brian’s closing keynote!

Captions & transcript coming soon 😃

Downloads

HOOK Model Canvas (PDF)

Character Map Canvas (PDF)

Slides

👉 Download the slides here (PDF)

Love is a Habit - Sustainable Habits for Love - ProfsoUX 2018 Closing Keynote

References

Special thanks to Julia Malyk, Julia Kryuchkova, Yuri Solonitsyn, & Hester Bruikman!