The Love Story Canvas is an ideation tool to help us connect our design ideas into a coherent narrative, so that people can more easily fall in love with our products & services. It combines behavior design with the science of love and dramatic theory.
This talk at Social UX (see the slides) explains the theoretical background of the canvas and how to use it.
This tool works well with the Journey Map Canvas (PDF). And it can inform your journey mapping, interaction design, prototyping, and marketing strategy processes.
During the talk at Social UX, Brian ran a micro-workshop with Yaroslav Derevianko, Founder & CEO of bamvélo.
I also created this online course to explain in detail how to use the Love Story Canvas.