Tilburg University – Empathy for Design

Tilburg University
Introductory lecture to New Media Design, for graduating Bachelor students

We create things for other people. When we feel what others are feeling, we understand them and connect much more deeply than with just market research or personas.

Empathy helps us understand people’s emotions and helps us create things that people fall in love with. In this workshop, we’ll discuss why empathy is important and practice techniques you can use immediately to help yourself and others feel empathy.


Journey Map Canvas (PDF)

Character Map Canvas (PDF)


👉 Click here for the slides (PDF).

Empathy for Design - Tilburg University



Special thanks to Hester Bruikman!