How to Make Stuff People Love

UX Design for Sustainable Engagement

A healthy relationship helps everyone involved in some meaningful way. The rhythm feels fluid, natural, and balanced. Interaction is personal, because participants listen actively and respond with emotion to each other. And the benefit endures, growing deeper over time.

When we create something, we start a relationship with whomever uses it. It’s our responsibility to make it a healthy one.

These hallmarks of a healthy relationship are also the four key attributes of a sticky, i.e. sustainably engaging, product or service.

The Ladder of Sustainable Engagement

The Ladder of Sustainable Engagement is a framework for crafting products & services that provide meaningful value, have a balanced rhythm, embody an emotional personality, and endure over time.

Get the Slides

Making Stuff People Love

👉 Download the slides here (PDF)

Check Out the Online Course

The course is live on Udemy! Click here to check it out.

How to Make Stuff People LOVE


Further Reading

Special thanks to Hester Bruikman!