Understand what people really need and give it to them.
Too many products get made without considering what they really mean for the people who are supposed to use them. Thankfully, we have methods like Value Proposition Creation and Design Empathy to understand what people find valuable and why.
If our product isn’t meaningful for people, no amount of "great design" will make it successful.
In this workshop, we feel what other people feel, design an experiment, and create a simple MVP that you can use to test your assumptions.
This workshop is for UX designers, entrepreneurs, developers, and anyone who wants to build engaging relationships with people.
Here are the slides from the workshop at @AmsterdamUX.
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- My original post on uxdesign.cc
- Kouprie & Sleeswijk Visser, F (2009) A framework for empathy in design: stepping into and out of the user’s life. Journal of Engineering Design 20(5) 437-448
- 4 Steps to Build a Buyer Persona You Can Be Proud Of (Jane the persona)- Chelsei Henderson
- The Los Angeles Method (Character Map) - Theodora Voutsa
- Product as Hero Storyboard - Christina Wodtke
- The Lean Startup - Eric Ries
- Validate Your Ideas with the Test Card - Strategyzer
- GoAnimate (for making animated videos)
- SquareSpace (for making websites)
- Replacing Personas with Characters - Alan Klement
Special thanks to Hester Bruikman!