How May We Help You?

Welcome, Superhero!

Hi, I'm Brian Pagán, UX Coach & Founder of The Greatness Studio. We help tech creators like you to use your superpowers for good.

Brian Pagán - Founder & UX Coach at The Greatness Studio

How may we help you?

Coaching for Designers

Workshops for Teams

Downloadable UX Tools

Get in Touch

🏡 The Netherlands
💼 KvK: 66305039
📧 brian [at] thegreatness.studio

Brian Pagán on Twitter

Brian Pagán on LinkedIn

Brian Pagán on Mastodon

Latest Videos

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Empathy in Design Campfire Stories - TU Delft 2023 - Video Still

Empathy in Design Campfire Stories – TU Delft 2023

Screenshot of Brian giving this virtual talk on Ethical Design

Ethical Design – HTW Berlin 2023

Brian Pagán on Spirituality at Creative Mornings Utrecht

Spirituality – Creative Mornings Utrecht

Three Quick Empathy Techniques for HTW Berlin 2022 - Video Cover

Three Quick Empathy Techniques – HTW Berlin 2022

Latest Blog Posts

📰 See all our blog posts

Empathy in Design Campfire Stories - TU Delft 2023 - Video Still

Empathy in Design Campfire Stories – TU Delft 2023

Photo of the Meaningful MVP with Lean Validation workshop in progress, by Azadeh Shirzad

Meaningful MVP with Lean Validation – TOPdesk

Lean Validation for Meaningful Products - Photo of Brian Pagán speaking, adapted from ProductTank AMS

Lean Validation for Meaningful Products – ProductTank AMS

Photo of our workshop on Empathic Co-Creation for Meaningful Startups at SiR Intergov in Den Haag, 2023

Empathic Co-Creation for Meaningful Startups – SiR Intergov 2023

Latest Tools

🧰 See all our free tools

Ethical Design Checklist Cover

Ethical Design Checklist

Love Story Canvas

Love Story Canvas

Lean Validation Cheat Sheet - The Greatness Studio - Updated on 19 June 2023

Lean Validation Cheat Sheet

Journey Map Canvas

Journey Map Canvas

Our First Book

The Creative Empathy Field Guide

The Creative Empathy Field Guide

Keep choosing love, dear one! 💚