How May We Help You?

Welcome, Superhero!

Hi, I'm Brian Pagán, UX Coach & Founder of The Greatness Studio. We help tech creators like you to use your superpowers for good.

Brian Pagán - Founder & UX Coach at The Greatness Studio

How may we help you?

Coaching for Designers

Workshops for Teams

Downloadable UX Tools

Get in Touch

🏡 The Netherlands
💼 KvK: 66305039
📧 brian [at] thegreatness.studio

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Brian Pagán on LinkedIn

Brian Pagán on Mastodon

Latest News

📰 See all our blog posts

Photo of our workshop on Empathic Co-Creation for Meaningful Startups at SiR Intergov in Den Haag, 2023

Empathic Co-Creation for Meaningful Startups – SiR Intergov 2023

Screenshot of Brian giving this virtual talk on Ethical Design

Ethical Design – HTW Berlin 2023

Creative Empathy for Sustainable Startups - SiR Intergov 2022 Den Haag

Creative Empathy for Sustainable Startups – SiR Intergov 2022

Photo of workshop participants mapping characters for their real projects

Creative Empathy for Startups – Forty Hub

Latest Videos

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Brian Pagán on Spirituality at Creative Mornings Utrecht

Spirituality – Creative Mornings Utrecht

Three Quick Empathy Techniques for HTW Berlin 2022 - Video Cover

Three Quick Empathy Techniques – HTW Berlin 2022

Still from my video on Privacy for App Designers for Seneca FNT

Privacy for App Design – Seneca FNT

Video Poster for Creative Empathy for Meaningful UX - Brian Pagán Talk at Dublin UX

Creative Empathy for Meaningful UX – Dublin UX

Latest Tools

🧰 See all our free tools

Ethical Design Checklist Cover

Ethical Design Checklist

Love Story Canvas

Love Story Canvas

Lean Validation Canvas

Lean Validation Cheat Sheet

Journey Map Canvas

Journey Map Canvas

Our First Book

The Creative Empathy Field Guide

The Creative Empathy Field Guide

Keep choosing love, dear one! 💚